All the accessories of the company name and the designation of the contact person must be provided. If you know the name of the contact person, his/her name and surname must be included in the greeting.
The salutation ‘Mr(.)’ is used for a man, while ‘Ms(.)’ is used for a woman.
In the latter case, the following alternative greetings are possible: The salutation, ‘To whom it may concern’, is not recommended.
It sounds impersonal and gives the impression that you sent a standard letter to multiple companies at one go.
The reader should feel that he/she has been addressed personally.
Your letter must give the impression that you are applying to only this company because the position here is exactly what you seek.
The point of a cover letter is to build a bridge between yourself and the hiring manager.
It shows you have something to say, that you know about the job and are interested in working for the company, says Martin Yate, author .
Brooke also advises you to provide solid references and get a letter of recommendation.
References are a great opportunity for someone to say to the hiring manager that you were a good employee in your last position—and here is the proof.