Below are steps that will help you lay a sturdy foundation for your tactical plans, and allow you to develop reasonable expectations and goals. Check Out the Competition In order to determine the likelihood of success and define your marketing strategy, you need to understand the competition.
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Abraham Lincoln knew that preparation is everything.
Whether you’re chopping down a tree or figuring out how to write a marketing plan, the steps you take ahead of time are crucial to your marketing success.
Using email and social media while surveying the content landscape will give you an immense amount of knowledge about your industry.
Here are some quick tips to help you understand who you’re up against: For more on why these tactics are important, how to implement them and what data you can glean from them, read Competitor Research in an Inbound Marketing World. Perform a SWOT Analysis Standard to any business or marketing plan is the SWOT analysis.