I’m happy to share my lists with you of the phrases and words that convert.Do you have any power words that work magic for you? You likely know inherently that specific words matter.A New York Times ad is on the left, a Washington Post ad is on the right.
A word changes the meaning, the mood, and the motivation.
Once you’ve found the most powerful words, we’d love to help you share them to social at exactly the right times — so you can drive more traffic, engagement, and conversions.
For instance, immediate words like “instantly” trigger mid-brain activity and feed our zest for quick gratification.
Where to try these words: Calls-to-action, headlines, email subject lines, headings, opening sentences and paragraphs David Ogilvy is to advertising as Jimi Hendrix is to the electric guitar.
To connect the dots then, you’re probably wondering: If a single word makes that much difference, then what words should I be using? The science of copywriting, the psychology of headlines, and the art of CTAs has revealed quite a number of go-to moves for marketers looking to gain a linguistic edge in their words and pitches.
I’ve enjoyed saving several lists of these so-called power words and pulling them out to use in a pinch.
In this way, the words you use to market to the old brain will often be the most direct, simple, arresting, visual words you have.
You’ll likely see a lot of these “old brain” words in the lists below.
They serve the same purpose, but do they say the same thing?
” These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same purpose: Click here to give us your email address.