follow[s] a business model that at its core is based on values that promote the common good.
Basically, we’re committed to three goals, by which we measure our business’ success: (1) Empowering individuals in the communities we serve; (2) ensuring a self-sustaining community enterprise; and (3) having a positive impact on the environment.”  Put simply, Goodwill delivers on a triple bottom line by funding its services not through grants but with revenues from self-sustaining thrift stores, which sell donated items that might otherwise end up in a landfill.
Since 1933, Goodwill Industries, Inc., Serving Eastern Nebraska and Southwest Iowa has trained and employed people with disabilities and other barriers to employment, many of whom may have been at a competitive disadvantage in the job market.
Most people know Goodwill as a place to donate used clothing or household items.
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It is clear that Goodwill Industries International, a large charity providing job training and community services, is out to do good.
According to the director of Wharton’s Social Impact Initiative, “it’s impossible to overstate how important that is, because many nonprofits lack that kind of stability, and they are really scraping by each year.
So any time you can get some stability, and get some vision in to the future, you are able to do things a lot more effectively.”  Sources:   https://org/publications/Marketing News/Pages/ https://nrf.com/2014/top100-table  https://hbr.org/2011/10/the-good-business-model-at-goo 
 Autonomy allows Goodwills to adapt to local markets.
For example, some locations “have opted to forgo the more traditional secondhand storehouses to open sleek resale boutiques” .