Google In China Case Study Answers

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“Today people either get fake cancer treatments or they actually get useful information,” he said.

The remark was a pointed reference to a 2016 scandal in which Baidu was investigated by China’s government, because a student with cancer died after paying for an unproven treatment discovered in a search ad. When Sogou listed on the New York Stock Exchange in 2017, its filings touted a dedicated healthcare search feature, plugged into government-backed health information.

Google might benefit from a perception in China that overseas companies can be more trustworthy, one reason many families import baby formula instead of buying local brands.

Pichai didn’t mention another case study from China’s search market his team has probably thought about.Analyst e Marketer estimates that billion will be spent on search ads in China in 2018, about half as much as in the US.However, an English-language Chinese government report on internet trends in 2017 noted that that “the search engine industry was faced with great pressure of competition” and that revenue and profit growth have been falling.Sogou has grown in part thanks to an alliance with Tencent, which owns a major stake in the company, and integrated the search engine into China’s dominant mobile messaging service We Chat.We Chat has become a powerful multi-functional platform used for shopping, banking, and much more.The first parameter to add Size is a viewport size, while the second is a list of allowed ad sizes.Google CEO Sundar Pichai was upbeat Monday when he told WIRED about internal tests of a censored search engine designed to win approval from Chinese officials.Charlie Smith, the pseudonymous co-founder of Great, a nonprofit that monitors Chinese internet censorship, says it shows that China’s internet users don’t necessarily see American search engines as an upgrade.“The Chinese already have that alternative and it's terrible,” he says.The company shut it down after complaining that its corporate network was subject to a sophisticated attack from inside China, targeting the Gmail accounts of human rights activists.During Google’s absence, China’s internet population swelled by nearly 70 percent, to 772 million.


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