Put yourself in their shoes: do they wear construction boots, dress shoes or high heels?
Are they single mothers, working-class white males, etc?
When delivering your message, it is essential to define the best medium to use to tap your potential customer on the head.
With online lead generation, you have a plethora of options at your disposal.
I’m a firm believer that everyone should do sales, including cold calling, at some point of their career. Sure, many companies still pound the pavement in the traditional sense and it works out very well for them.
Before the days of the Internet, cold calling and going door-to-door was a common practice for lead generation. Others strictly hang in the clouds of the internet while relying on their website and other forms of advertising to generate online leads for them.
At this point, you can analyze the results and make adjustments moving forward to help you increase the number of qualified leads you obtain through your efforts.
These four-parts serve as a broad overview and are a great starting point when approaching online lead generation for your business.
If you weren’t aware, consumers make decisions based on emotion rather than logic.
Numerous studies show it is programmed in the cingulate cortex which is the part of the brain that handles analytical and emotional responses. Where all of the hard work, convincing and effort you put into funneling a prospective customer is put to the test.