Suggested initial topic reading: The remarketing of personal debt as acceptable: A post 1980s phenomenon?
Personal debt and levels of insolvency are at an all-time high.
Using previous case studies of how to overcome negative publicity (Tylenol with product tampering, eggs with salmonella and beef with BSE) this is a dissertation that combines practical marketing theory with an awareness of business trends within the modern alternative medicine and complimentary therapy sector.
Suggested initial topic reading: From failure to success; The changing marketisation of the Millennium Dome to the O2 arena: a lesson for 2012?
At the same time, family budget realities in this period of austerity have led to shoppers seeking ever-greater ‘value for money’ with the result that small businesses are facing a further squeeze to their margins.
Given that such operators also purchase within an environment in which they do not benefit from the bulk discounts afforded to their larger competitors; this dissertation seeks to devise, with particular reference to independent DIY shops in the Gower peninsula of Wales, a new marketing campaign that will persuade people to pay more so as to be able to buy local.
Suggested initial topic reading: spa business can be found globally the effects of such health scares in the UK have been disastrous for business.
Faced with public concern this dissertation seeks to offer advice to the owners of foot spas as to how to remarket their product.
Overcoming diversity: The marketing of New Orleans as a tourist destination after Hurricane Katrina – an investigation New Orleans in Louisiana was previously a premier tourism and convention destination; the effects of Hurricane Katrina have wrought havoc on the economy of the city.
In the first year after the hurricane, over 100,000 jobs were lost, and the reputation of New Orleans as being problematic in terms of crime plunged even lower.