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Faced with strong competition, this plan outlines several marketing strategies and provides insight into factors like location and demography when planning a clothing venture . Most of all they will be entertained while creating their own fashion art. enables people, male or female, young or old, to design their own clothing whether they have any artistic abilities or not.In addition, accessories will be fabricated from the by-product of the artwork.
Clothes As Art will have no true direct competition by another store in the area. Of the existing indirect competition, there are few companies that will be able to compete with Clothes As Art's price.
Clothes As Art's financial statements have been compiled with the greatest degree of conservatism. The loan will comprise 31% up-front expenses and 69% working capital needs.
Clothes As Art will begin conservatively by offering T-shirts and sweatshirts as in-store inventory from which the customer can choose.
In addition to blanks for the customers to design, Clothes As Art Inc.
The paints are applied with squeeze bottles full of bright colors.
While they are choosing their colors their shirt will be clipped and stretched on a cardboard board the same size as the shirt.Whether you consider the 1990's as the "me" generation or the "I" generation, consumers today want to do their own thing.Clothes As Art enables people, male or female, young or old, to design their own clothing whether they have any artistic abilities or not.This dries over night and becomes a durable, pliable material.This can be fashioned into belts, cut into earrings and other jewelry that will match all clothing produced by the artist.The consumer will be able to design any number of pieces to go with any other articles of clothing they own.Most of all they will be entertained while creating their own fashion art.The customer then takes a number to await a free work table at which they will paint.The customer then chooses 4 colors that they will paint with.The only location that would be conducive to the sale of these products is in a small or similar location with very high walk-by traffic.Therefore, the location requirements are a high traffic, indoormall.