Methodology For A Thesis

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Initially the researcher also considered researching two groups of employees by comparison – one coming from an organisation where the performance management model is used, and another one, where this model is not used. This approach was overruled however, because it does not reflect the interactive nature of the model being studied in which managers and business leaders play crucial role.

For the purposes of this study, the writer had to examine two separate groups of participants.

al, 2008), obtaining a more nuanced view of the connections between the different variables.

For this study, triangulation was very useful because the researcher aimed to find the intersection between two very different variables belonging to very distinct industries – the arts (performing arts in particular) and business.

The first group of participants consisted of managers from companies where the performance arts approached has been used.

A total of 10 managers were involved in the study, and over 50 different managers from five different companies across the UK were contacted in order to reach the target group.Of course the results from the interviews are not generalizable, because of the subjectivity of data obtained.On the other hand, their flexible format contributed for a deeper explanation and understanding of the connection between performing art and business performance, and if the researcher could have done the dissertation again, this would probably be chosen as the primary, not the secondary research method.Questionnaires were chosen for this research because they are a reliable and quick method to collect information from multiple respondents in an efficient and timely manner.This is especially important when it comes to large projects, with several complex objectives, where time is one of the major constraints (Greenfield, 2002; Silverman, 2004; Bell, 2005).This study was no exception and questionnaires were a quick and effective way for the researcher to reach multiple respondents within several weeks.A general disadvantage of the questionnaires however is their fixed and strict format, which eliminates the possibility for more in-depth or abstract observation (Bell, 2005; Sarantakos, 2013).As a complementary method, the writer conducted interviews with an equal number of representatives of each group.The advantages and disadvantages of each method are discussed below.These are all elements, which are not easily quantifiable (measureable), and between which different and complex connections were found to exist, therefore interpretivism was found to be most applicable.This research makes use of a qualitative research strategy in the sense that there will be no numeric data or quantitative data was produced (Bell, 2005; Sarantakos, 2013; Silverman, 2004).


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