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You, the owner of the business, should write the plan.
You may still choose to use a consultant, but realize that you will still need to do most of the work, so why not tackle the plan yourself?
If you need further help in one area, then seek the assistance of the consultant.
Investors look for management teams with a thorough knowledge of their target market.
If you are launching a new product, include your marketing research data.
They must also have the foresight to plan for future expansion.
Preparing A Business Plan
Whether yours is a new business or an existing business in the process of expanding, money is often an issue.
If there is room for improvement -- work on creating an innovative plan that will position your product or service in the minds of your potential customers.
The most effective marketing strategies typically integrate multiple mediums or promotional strategies to reach the market.
The first page of your business plan should be a persuasive summary that will entice a reader to take the plan seriously and read on.
The Executive Summary should follow the cover page, and not exceed two pages in length.