Focusing on the depth of content, expertise, and authority is a solid path to ranking for money phrases.
Focusing on the depth of content, expertise, and authority is a solid path to ranking for money phrases.In general, if you want to rank well for the high traffic, two-word phrases then you must be authoritative for the three-, four-, and five-word phrases.For example, the different meanings of a phrase and the popularity of each meaning is vitally important. )Once you define the keyword goals you can then develop keyword categories to address those goals, and begin categorizing your keywords in order to build a digital marketing and a content strategy.
These are so-called long-tail keywords “money phrases” that are important to rank for.
I have categorized long-tail money phrases into five categories.
The established companies in the search results have a seemingly insurmountable lead in terms of backlinks, content, social media reach, and other factors that can’t be easily copied (at least not without years of work). Authoritative sites are the kind that search engines prefer to rank.
There is another way to build traffic – and that’s with non-money phrases. Google’s Search Quality Raters Guideline states in section 3.1: This is one of the secrets to ranking for money phrases.
While I can’t publicly share them, I have shared the five categories I use so you can develop and categorize your own list of money phrases.
Now here’s the important thing to understand: There are good reasons to not use the list to build a site architecture that revolves around the money phrases. Because that is the way to build a site tuned for keyword relevance.It may sound counter-intuitive that the way to attract buyers is with keywords that do not convert. Instead of focusing exclusively on the money phrases focus on the authority building long-tail phrases.But it’s a viable path toward eventually ranking for the money phrases. The old way of ranking for money phrases was with a full-frontal attack on those phrases.Its purpose was to strengthen a search engine’s ability to identify the correct context of a word.Words often have more than one meaning (this is called Polysemy).Search engines have been minimizing the importance of keyword relevance signals for ranking for many years.It’s a fact that keywords are no longer necessary or mandatory to be present in the title tag or in heading tags (H1, H2, H3) in order to rank in the top five of the search engine results pages.So it might as well be you that ranks for the money phrases, right? There is another keyword path to building online sales.Often the barrier to entry for a competitive money phrase is too high.Even using the exact keyword phrases within the text of a webpage is no longer required.Should you abandon keyword research process and focus more effort on content creation? Keyword research is still important, but in a different way than has been practiced in the past.