Nothing differentiates a business more than a great mind behind it, or one with unique experience in a pertinent industry.
Beyond your industry experience and your education, get into some personal details that allow your reader and potential investor to feel a personal connection with you and supplement it with a headshot.
Don’t be afraid to ask for what you believe you will need (and maybe a little more to be safe). MARKETING PLAN Our Clientele Panda Tip: No matter what kind of business you run, keeping your clientele happy is what is going to keep you profitable.
Your first step in developing your marketing plan is to envision your clientele.
EXECUTIVE SUMMARY [COMPANY NAME] c/o [NAME] [ADDRESS] [PHONE] [EMAIL] Panda Tip: No matter the business you are running, the Executive Summary portion of your plan is the single most important part of the document.
It is how you introduce your business to your potential investors (or other person you are trying to sell the idea of your business to) and the most important part of the Executive Summary is the opening paragraph.Our Specific Marketing Plan Panda Tip: You need to reach your potential clientele and you need to reach them in a way that your competitors are not reaching them already otherwise it is going to be more difficult to pull them away.So, with that in mind, you have set this section up with your previous two.Perhaps you are offering high-end customizable services in an industry that is largely populated with cookie cutter businesses.Either way, state your mission and the kinds of competitive advantages that will help you accomplish that mission.Panda Tip: It is incredibly important to think this through and come up with a logical, but more-than-sufficient amount for you to get your business of the ground.Keep in mind that the biggest reason new businesses fail is undercapitalization.Make it easy for the other person to make those assumptions.Additionally, if you are looking for funding, you may want to place something similar to the following at the bottom: In order to fulfill our vision we will require [AMOUNT] in capital, which will be allocated roughly according to the following table: If we are fully capitalized, we hope to be profitable by [TIME].Develop the plan, and get detailed as to how you will attract people into your business.Just make sure you do it within the framework you have already created so that it makes sense to your reader.