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Examples of successful mission statements by well-known companies: Google: On the basis of the mission statement, you can begin to formulate the company vision.This expresses a long-term goal or aspiring situation that represents the ideal image of your company.
A mission statement encompasses both the mission and vision that underpin a company’s corporate values.
The mission statement is the basis for a vision statement.
The first challenge is shown in the fact that both of these statements represent the purpose of the company – the mission addresses it directly while the vision does so indirectly. Ideally, the added value comes through the interplay of the mission and vision.
A further difficulty comes from the fact that both statements ought to set a direction while remaining inspiring. While the vision statement primarily focuses on inspiration, the mission statement determines the focus.
The employees are then best placed to assess whether the statements are appropriately identifiable and understandable.
Prior to this, employee interviews can help provide input for the creation of the mission and vision statements.
At the same time, a business plan serves as a timetable and information document.
Founders also need to answer questions here, such as what purpose the company should serve and what they would like to achieve.
Example: Adidas’s core values are: Company founders work on business ideas by first creating a business plan.
This makes it possible to first check whether an idea can be fully implemented.